Service
Paid Advertising
Google Ads and Meta Ads management for UK businesses wanting measurable enquiry-generation campaigns. An initial scope typically takes 1–3 weeks to launch, with an indicative UK planning budget of £400–£1,500 per month in management fees; the final quote depends on requirements. Advertising spend is separate.
Problems we solve
- Ad spend rising without more enquiries
- No reliable way to tell which campaign produced a lead
- Accounts inherited from another supplier with no clear structure
What we provide
- Account structure and campaign build
- Keyword, audience and placement research
- Ad creative and landing page direction
- Conversion tracking and monthly reporting
Capabilities
- Google Ads — search, performance and remarketing
- Meta Ads across Facebook and Instagram
- Budget pacing, bidding and negative keyword management
- Landing page testing and conversion rate improvements
- Server-side conversion tracking and attribution
How the work runs
- 01
Research
Understand the business, users and constraints.
- 02
Design
Shape the work and prove it before it is built.
- 03
Development
Engineer it properly, in reviewable increments.
- 04
Launch
Release with the operational detail handled.
- 05
Support
Keep improving it once real users arrive.
In short
Google Ads, Meta Ads and paid channels managed with clear tracking.
Talk to us about paid advertisingRelated reading
Guides on paid advertising
Questions
Paid Advertising — common questions
- What does paid advertising cost for a UK business?
- An indicative planning budget for paid advertising is £400–£1,500 per month in management fees. The amount depends on scope, complexity and the level of delivery or management required. We confirm assumptions and exclusions before quoting, so this band is not a fixed CodeCue price or a guarantee. Advertising spend is separate.
- How long does paid advertising take?
- Allow approximately 1–3 weeks to launch for the initial paid advertising scope described above. We agree a schedule after reviewing dependencies and approval steps. Access delays, changes to requirements or third-party checks can extend delivery, so milestones are confirmed during scoping rather than promised before we understand the work.
- What is included in your paid advertising service?
- A defined paid advertising engagement can include account structure, targeting, ad development, conversion tracking and budget monitoring. We document which activities belong in your scope and what is excluded. Acceptance criteria, review points and handover responsibilities are agreed before delivery, keeping the work focused on your business needs rather than an open-ended feature list.
- What do you need from us for paid advertising?
- To scope paid advertising, we need advertising access, offer details, approved creative, landing pages and a separate media budget. Nominate someone who can answer questions and approve the work. We then confirm any missing information, access permissions and review dates, avoiding unnecessary collection of sensitive data and keeping decisions visible to everyone involved in the project.
- Do you provide ongoing paid advertising support?
- Ongoing paid advertising support can adjust bids, review search terms and creative, and monitor cost per qualified enquiry. We agree the support scope, response arrangements and review frequency separately, so you know what is covered after the initial engagement. New functionality or extra management work is estimated explicitly rather than assumed to be included in the original fee.
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