SEO for UK service businesses, without the guesswork
For a service business, search works when a page answers a specific question better than the alternatives and makes the next step obvious. Most of the value comes from a small number of pages written properly.
By Saleem Ahmed · · 7 min read
Last updated:
Build the pages buyers search for
- One clear page per service, written for a buyer rather than a crawler
- Location pages only where you genuinely serve and can prove it
- Cost and comparison pages, because those are the questions people actually type
- A short answer near the top of every page, with the detail below it
Get the technical basics right once
Clean URLs, a unique title and description per page, one H1, canonical tags, a sitemap, sensible internal links and pages that load quickly on a phone. This is a finite piece of work, not an ongoing subscription.
What to ignore
Keyword-stuffed copy, thin location pages for places you do not serve, bought links, and monthly reports that show rankings but never enquiries. Judge the work on qualified enquiries and the pages that produced them.
About the author
Saleem Ahmed, Director of CodeCue Technologies
With an MSc in Project Management and degrees in Computer Science, Saleem has led a 40+ person in-house team delivering software, mobile and AI projects for international clients since 2018.
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