Insights

Notes on technology, product and digital transformation.

Practical writing from the team — what we've learnt building software, platforms and digital products.

Custom software vs off-the-shelf tools: how to decide

Custom Software 6 min read

A practical way to choose between a subscription and a build, including the costs each side hides.

Custom Software 8 min read

The warning signs that your systems are holding you back, and how to choose between fixing, replacing and extending.

Custom Software 8 min read

A jargon-free explanation of APIs, and why the answer decides how much your systems will cost to join up.

Custom Software 9 min read

How to write a brief that gets comparable quotes and far fewer surprises later.

Start a conversation

Tell us about your idea, challenge or project and our team will get back to you.