Insights

Notes on technology, product and digital transformation.

Practical writing from the team — what we've learnt building software, platforms and digital products.

What is an AI agent, and does your business need one?

AI & Automation 9 min read

What an AI agent really is, the jobs it can take on, and the honest test for whether your business needs one yet.

AI & Automation 8 min read

Both talk. Only one finishes the job. Here is how to tell them apart and pick the right one.

AI & Automation 8 min read

Five honest signals that automation will pay off, and the one situation where it will not.

AI & Automation 9 min read

Automating support without sounding like a machine: what to hand over, what to escalate, and the rules that keep customers happy.

AI & Automation 9 min read

How workflow automation actually works, where to start, and how to avoid building something fragile.

AI & Automation 10 min read

What drives the price, what it costs to run afterwards, and how to keep the first phase small.

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